by Andrew Shea
Princeton Architectural Press
Available Spring 2012
Paperback, 160 pages, 146 color illustrations
For course consideration/adoption, please contact Nicole Ojeda, at Chronicle Books.
"Some call it design for the greater good. Others call it social design. Whatever you call it, it's clear that an altruistic impulse is on the rise in the design community. The latest addition to our Design Briefs series, Designing for Social Change, is a compact, hands-on primer for graphic designers who want to use their unique problem-solving skills to help others. Author Andrew Shea presents ten proven strategies for working effectively with community organizations. These strategies can frame the design challenge and create a checklist to keep a project on track. Twenty case studies illustrate how design professionals and students approach unique challenges when working on a social agenda."
"This essential guide provides design educators with a valuable teaching resource and professionals with a set of tools to use in their practice. A chapter on grassroots funding solutions can aid designers as they take on their own projects."
(from the back cover)
Contributors include DesignMatters Art Center (Los Angeles), PIECE Studio (Minneapolis), Kansas City Art Institute (Kasans City), Design Trust for Public Space (NYC), Firebelly Design (Chicago), Herron School of Art and Design (Indianapolis), Virginia Commonwealth University, Mende Design (San Francisco), Feast (NYC), Moving Design (Chicago), MTWTF (NYC), PieLab (Alabama), Center for Urban Pedagogy (NYC), Rise and Shine Studio (San Francisco), Go Welsh (Lancaster, PA), Design Rebels (Virginia Commonwealth University), Brute Labs (San Francisco), Center for Design Practice (Maryland Institute College of Art), Sunday SOUP (Chicago), and Canary Projects (NYC) among others.
Designing for Social Change is part of Princeton Architectural Press' Design Brief series. As they describe the series on their website, "These affordable, beautifully designed and produced books are ideal points of inspiration for both students and seasoned practitioners who want an overview of the fundamentals of design, and to learn new ideas about how far a strong understanding of the basics can take you
Andrew Shea is a graphic designer, writer, and educator. He has taught graphic design at Maryland Institute College of Art, Fordham University, and currently teaches at Parsons The New School for Design. His writing has appeared on Designer's Review of Books, AIGA, Design Observer, and Core77. Contact Andrew firstname.lastname@example.org to learn more about the book, collaborate on a project, or to say hi.